Difference between revisions of "Sony"

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Sony (in katakana: ソニー) is a consumer electronics corporation based in Tokyo, Japan. It was founded on May 7, 1946 as the Tokyo Telecommunications Engineering with about 20 employees. Their first consumer product, in the late 1940s, was a rice boiler. As it grew into a major international corporation, Sony acquired other companies with longer histories, including Columbia Records (the oldest continuously produced brand name in recorded sound, dating back to 1888).

When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The primary reason they did not, is that the railway company Tokyo Kyuko was known as TKK.

The name "Sony" was chosen as a mix of the Latin word sonus, which is the root of sonic and sound, and the English word "sunny." At the time of the change, it was extremely odd for a Japanese company to use Roman letters to spell its name, much less the phonetic script used in the Japanese writing, instead of Chinese characters.

The move was not without opposition; TTK's principle bank at the time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. Eventually, both Chairman Bandai, and President Masaru Ibuka gave their approval.

In 1988, Sony acquired CBS (Columbia) Records Group from CBS. It was renamed "Sony Music Entertainment".

In 2000, Sony had sales of US $63 billion and 189,700 employees. Sony acquired Aiwa corporation in 2002.

Sony has historically been notable for pushing its own in-house standards for new recording and storage technologies, which are often different from those of other manufacturers or of market trends and standards. The most infamous of these was the videotape format war of the early 1980s, when Sony marketed its Betamax system for video cassette recorders against the VHS format developed by JVC. In the end, VHS gained critical mass in the marketplace and became the worldwide standard for consumer VCRs and Sony had no choice but to capitulate. Sony has continued the same tactic with subsequent technologies; for example, it pushes its MiniDisc digital recording format (intended to replace cassette tapes) whilst rivals favour CD-R and MP3 instead. Sony also makes heavy use of its Memory Stick flash memory modules for digital cameras and other portable devices, which few other manufacturers use. It also attempted to compete with the Iomega Zip drive and Imation Superdisk with their HiFD, but this proved a severe failure.

In 2004, the London Borough of Camden, England brought Anti Social Behaviour Orders (ASBOs) against Sony Music UK and BMG for alleged fly posting. Illegal fly posting by the two companies is thought to save them �8 million a year in advertising costs in Camden and cost the Borough �250,000 to clean up. Failing to comply with an ASBO can result in a jail sentence of up to 5 years.

On July 20th, 2004, the EU approved a 50-50 merger between Sony Music Entertainment and BMG. The new company will be called Sony BMG and will, together with RIAA partner Universal, control 60% of the world wide music market.

On September 13th 2004 a Sony-led consortium finalised the deal to purchase famous film studio Metro-Goldwyn-Mayer for about $5 Billion, inlcuding $2Bn in debts.

Film production

Music business

Video and online games

Notable products

The following is a partial list of products marketed by Sony:

A Sony TC-630 reel-to-reel recorder, a consumer product from 1969.

See also

External links




de:Sony el:Sony es:Sony fr:Sony nl:Sony ja:ソニー ro:Sony fi:Sony sv:Sony zh:索尼公司

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